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Highland Park launches unique packaging for oldest whisky

Posted by Ashley Penney on October 19, 2010 at 2:21 PM

Highland Park distillery has unveiled the oldest ever island single malt whisky - Highland Park 50 year old - launched exclusively at Harrods.

With only 275 bottles produced, each bottle is unique, encased in an intricate ‘net cage’ of hand-crafted ornate Sterling silver created by Scottish jewellery designer Maeve Gillies, who took inspiration from Orkney’s elemental forces. Gillies’s bottle design celebrates Orkney: its seas, island life, wild elements, incredible natural light and the passage of time.

In recognition of the famous St Magnus Cathedral and its medieval beauty, the front of each bottle features a single piece of circular Orkney sandstone into which is hand-carved the Highland Park amulette. Inside the bottle, behind this sandstone, lies a Sterling silver replica of the St Magnus rose window which is revealed over time as the whisky is drunk.


Matthew Turner, Global Controller of Highland Park, said: “The success of Highland Park’s 30 and 40 year old single malts, coupled with the distillery’s enviable position of having aged whisky stocks available, has enabled Highland Park to meet increasing demand for exclusive bottlings. We are thrilled to be launching what we believe to be the oldest ever island single malt whisky.

“At a price breaking the £10,000 mark reflecting the super-premium nature of the product, the 50 year old combines the strong, award winning reputation of Highland Park with a unique and artistic artefact unlike anything ever seen in the single malt whisky industry.


“Furthermore this historic limited edition encapsulates Highland Park and its close connection with the land and seascape, wild elements, history and culture of Orkney.”

The bottle designer, Scottish born Maeve Gillies of MaeVona, said: “This bottle design is my tribute to the incredible natural beauty of Orkney and Highland Park. The design and crafting was made to look and feel in tune with ancient artefacts that define Orkney and with every bottle being uniquely hand- finished, each is very personal and dear to my heart. I hope people enjoy it for a lifetime, and beyond.”

Highland Park 50 year old is presented in a hand-carved Scottish oak box with softened edges as though eroded by the Orcadian elements. Each has its individual characteristics and detailing along with a Sterling silver porthole through which one can view the Highland Park bottle and on its front the single piece of Orkney sandstone and the hand-carved amulette.


The Highland Park 50 year old is available exclusively at Harrods in London until the end of October when it will be available in the UK from specialist independent whisky retailers and globally.

Article Courtesy of The Drum

Categories: Whisk(e)y News

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